branding
In simple terms, branding isn't just a logo.
It's a feeling, a purpose, a story and values.
Think about this.
You walk into a store and notice a pattern on a shirt or a familiar scent and instantly you're taken back to a moment in your life, creating instant connection and nostalgia. This feeling sits with you and you feel warmth. And in that moment you realise It’s not just a product; it’s a feeling, a reminder of who we are and the stories we carry with us. Chances are you are more inclined to purchase that product because of that connection.
This is what you want for your brand. You want to take your audience and experience the same feelings you had.
In saying this, the thought process in building your brand identity takes time, effort, and strategic intention—shaping not just how your brand looks, but how it feels, speaks, and connects with the people it’s meant for.